Brand
Alex’s logo, colours and type. Right-click a logo to take it away as SVG or PNG.
Logo
The monogram at small sizes — favicon, avatar, app icon. The logotype everywhere else. Leave at least the height of the A clear around it.
What not to do
- Redraw, tilt or stretch the logo.
- Recolour it: it is ink on light, white on dark.
- Box it, shadow it, or give it an outline.
- Put it on a busy photograph, or on a colour it disappears into.
Colours
Ink carries the text, purple carries the action, green is only ever a confirmation.
- Ink#2B2C30
--alex-ink - Ink 2#5A5B60
--alex-ink-2 - Purple#685BFF
--alex-purple - Green#71F481
--alex-green - Dark#171719
--alex-dark - Base#FAFAFA
--base
Type
Inter Variable for anything read, Kalam for handwritten notes, PT Serif for quotes.
Start a company in eight minutes
Inter VariableInterface, copy
Start a company in eight minutes
KalamAnnotations
Start a company in eight minutes
PT SerifQuotes
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